Overview​

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Brand Development Specialist serves as the frontline ambassador for a portfolio of four unique craft beer / beverage brands. This role is responsible for increasing craft beer / beverage presence, driving sales, and nurturing strong relationships with on- and off-premise accounts. The specialist will act as the face of each craft beer / beverage, communicating their individual stories and values while managing sales goals and market performance for all four craft beer / beverages in a balanced, professional manner. This role focuses on building strong retailer, bar, and restaurant relationships while driving product visibility, sales growth, and brand loyalty for a diverse portfolio of craft beer / beverages.

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​​Brand & Account Development

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• Develop and maintain strong relationships with on- and off-premise accounts (bars, restaurants, retail stores, chains, independents) and distributor partners across the assigned territory.

• Represent and promote four craft beer / beverage brands with equal focus, maintaining a deep understanding of each craft beer / beverage's identity, portfolio, positioning, and target accounts.

• Act as the primary brand-side point of contact for distributor sales teams, participating in ride‑alongs, sales meetings, and planning sessions to align on goals and incentives for all four craft beer / beverages.

• Manage a prioritized account list (key chains, independents, and high-impact on-premise) and conduct regular sales calls to sell in new placements, packages, and seasonal or limited releases.

• Develop and execute a territory business plan to grow distribution, velocity, and volume for all four craft beer / beverages across on- and off-premise channels.

• Manage schedule and priorities to equitably support each brand’s goals and agreed-upon objectives, ensuring no craft beer / beverage is under-represented in the field.

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Sales Execution & Territory Management

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• Execute sales and merchandising initiatives, including tap placements, menu features, displays, and in-store/on-premise promotional programs.

• Lead execution of craft beer / beverage standards in the market, including draft quality, freshness, date coding, proper rotation, POS placement, and visual merchandising for each craft beer / beverage.

• Ensure effective merchandising and product freshness in all accounts, in line with craft beer / beverage quality standards and distributor expectations.

• Coordinate sales efforts with distributor teams to achieve volume, distribution, and placement goals for all four craft beer / beverages.

• Maintain awareness of pricing architecture, chain programs, and promotional calendars to support competitive positioning at retail.

• Maintain compliance with all local and state alcohol regulations, as well as internal company policies and supplier guidelines.

 

Events, Education & Marketing Support

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• Plan and participate in tastings, festivals, tap takeovers, beer dinners, and consumer events that showcase the full portfolio while highlighting each craft beer / beverage's distinct identity.

• Execute in-store and on-premise promotions, samplings, and craft beer / beverage brand activations to drive consumer awareness, product trial, and incremental volume.

• Organize and execute staff trainings, beer schools, and menu/tap list consultations to increase product knowledge and recommendation rate among retailer and distributor staff.

• Support craft beer / beverage programs including product launches, seasonal offerings, limited releases, staff trainings, menus, and tap takeovers, ensuring timely sell-in and execution at key accounts.

• Collaborate with the marketing team and craft beer / beverage partners on sell sheets, POS, displays, menus, and social/media activations that support priority SKUs, new releases, and seasonal campaigns.

 

Reporting, Insights & Compliance

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• Track sales performance by brand, package, and account; monitor pricing, promotions, and competitive activity across brands and territories.

• Maintain accurate records of account visits, placements, events, and follow-ups; provide weekly/monthly market recaps and performance insights to each craft beer / beverage partner and internal leadership.

• Gather and communicate field-level feedback on market conditions, competitive products, pricing, and retailer needs to inform craft beer / beverage plans and innovation decisions.

• Serve as the “eyes and ears” of the craft beer / beverage in the field, proactively identifying opportunities for new placements, distribution expansion, and improved craft beer / beverage presentation, and sharing those opportunities with craft beer / beverage and distributor stakeholders.​

 

Qualifications

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• Strong passion and knowledge of craft beer styles, brewery culture, and industry trends.

• In-depth knowledge of craft beer, including familiarity with brewing processes, styles, flavor profiles, and draft systems.

• Proven ability to manage multiple brands and priorities without bias, ensuring fair and accurate representation aligned with portfolio objectives.

• Demonstrated success managing a territory and consistently meeting or exceeding volume, distribution, and execution goals.

• Proven track record of executing successful market promotions, tastings, and brand activations.

• Excellent communication, presentation, and relationship-building skills with both distributor personnel and retail buyers.

• Strong time management and organizational skills; self-motivated, highly organized, and comfortable working autonomously in the field.

• Valid driver’s license, reliable transportation, and ability to lift and transport cases or kegs (up to 75 lbs.).

• 3+ years of sales, brand representation, or account management experience in craft beer, beverage alcohol, or hospitality; brewery-side or distributor-side experience strongly preferred.

• Must live in the market you are applying for.

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Additional Qualifications

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• Certified Beer Server, Certified Cicerone®, or similar beer education credential preferred.

• Experience working with wholesale distributors, distributor networks, or multi-supplier/multi-brand portfolios.

• Prior experience representing multiple breweries or a multi-brand portfolio (e.g., house brands plus partners, or domestic plus import portfolio).

• Creative thinker with the ability to develop engaging field marketing ideas and event concepts that support brand priorities.

• Event execution, social media engagement, and consumer education experience is a plus.

• Comfortable using CRM or sales-tracking tools, with basic proficiency in spreadsheets and presentation software for recaps, planning, and reporting.

• Outgoing, credible, and professional presence in the trade, with the ability to embody four distinct brand voices while upholding one unified portfolio standard.

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Job Type: Full-Time, Salaried Position, Overtime Exempt

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Salary Range: $60,000 to $80,000 per annum

 

Benefits:

 

• Health insurance

• Dental insurance

• Flexible schedule

• Health savings account

• Mileage reimbursement

• Paid time off

• Travel reimbursement

• Vision insurance

 

Schedule:

 

• Monday to Friday

 

Supplemental pay types:

 

• Bonus pay

 

Experience:

 

• Sales Occupations: 3 years (Preferred)

 

License/Certification:

 

• Driver's License (Required)